Brief:

American football is a fierce sport, which is commonly mistaken for foul play. NFL wanted to change that and show the true spirit of a sport and exhibit fair play.

Idea:

Redesign every player's uniform to promote 121 messages of fair play.

Execution:

Each team player will have a word unique to themselves. When players from opposing team pair-up a message will be exhibited.

Team A

Celebrate

Honour

Encourage

Respect

Aspire

Practice

Foster

Extol

Admire

Cherish

Revere

Team B

Honesty

Equality

Fair play Sportsmanship Friendship Solidarity

Unity

Harmony Humility Humanity

Passion

Credits:

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AD: Hitarthy Shah

CW: Rohit Wani, Toan Mai