American football is a fierce sport, which is commonly mistaken for foul play. NFL wanted to change that and show the true spirit of a sport and exhibit fair play.
Redesign every player's uniform to promote 121 messages of fair play.
Each team player will have a word unique to themselves. When players from opposing team pair-up a message will be exhibited.
Fair play Sportsmanship Friendship Solidarity
Harmony Humility Humanity
AD: Hitarthy Shah
CW: Rohit Wani, Toan Mai